KITH, Giorgio Armani and ASICS are launching a tri-branded GEL-Mai 0.1 named Dream of the Dune. The first look was published in October 2026. ASICS is the technical base.
The project links Ronnie Fieg’s KITH with Giorgio Armani’s luxury division and ASICS SportStyle. The silhouette is the GEL-Mai 0.1. No official retail date has been confirmed by ASICS.
Overview of the KITH x Giorgio Armani x ASICS GEL-Mai 0.1 Collaboration
The collaboration centers on ASICS GEL-Mai 0.1. KITH provides creative direction. Giorgio Armani contributes Italian luxury materials.
ASICS retains GEL cushioning and the original last. The tri-brand branding is applied across the upper.
Who is behind the tri-brand project: Ronnie Fieg, KITH, Giorgio Armani and ASICS
Ronnie Fieg leads KITH. KITH has a history with ASICS. Giorgio Armani is the fashion house.
ASICS is the footwear manufacturer and technology owner. The GEL-Mai 0.1 is an ASICS running-inspired model.
What is the ASICS GEL-Mai 0.1 and why it was chosen for this luxury collab
ASICS GEL-Mai 0.1 is a low-profile running shoe with GEL technology. It launched as part of ASICS performance lifestyle line.
The model offers a clean canvas. Its minimal branding allows Armani and KITH details to stand out.
Design Breakdown: Italian Luxury Meets Technical Footwear
Design merges ASICS technical construction with Armani fabrics. KITH adds its signature hits.
Colorway and materials inspired by Dream of the Dune
The colorway references desert tones. Suede and mesh are used on the upper.
Armani leather accents are reported. ASICS GEL unit remains visible at the heel.
Key design details: Armani branding, KITH touches, ASICS GEL technology
Armani branding appears on the heel tab. KITH branding is placed on the tongue.
ASICS GEL cushioning is retained in the midsole. The outsole keeps the original ASICS pattern.
Comparison with previous KITH x ASICS and Giorgio Armani sneaker projects
Previous KITH x ASICS releases focused on GEL-KAYANO and GEL-1130. This is the first tri-brand with Giorgio Armani.
| Project | Base ASICS Model | Partner | Year |
|---|---|---|---|
| KITH x ASICS GEL-KAYANO 27 | GEL-KAYANO 27 | KITH | 2023 |
| KITH x ASICS GEL-1130 | GEL-1130 | KITH | 2022 |
| KITH x Giorgio Armani x ASICS GEL-Mai 0.1 | GEL-Mai 0.1 | KITH, Giorgio Armani | 2026 |
Release Date, Price, and Where to Buy
ASICS has not published a confirmed release date. First look dropped October 2026.
Confirmed release date and launch window for the Dream of the Dune
No official date is listed on ASICS channels. Retailers await confirmation.
Official retail price and sizing availability
Price has not been announced by ASICS. Sizing is expected to run men’s US 7 to 12.
| Item | Status |
|---|---|
| MSRP | Not disclosed |
| Release date | Not confirmed |
| Sizing | TBD |
Where to buy: KITH website, ASICS retailers, Giorgio Armani stores and raffle info
KITH website is likely. ASICS retailers may carry stock. Giorgio Armani stores are not confirmed.
Raffle details are pending.
Core User Pain Points and How This Article Solves Them
Pain point 1: Uncertain release date and drop time
Release date is unconfirmed. ASICS has not issued a drop time.
Pain point 2: Price and resale value concerns
MSRP is undisclosed. Resale will depend on stock levels.
Pain point 3: Authenticity and limited stock access
Limited tri-brand stock is expected. Buy only from ASICS, KITH or Armani authorized channels.
Why the KITH x Giorgio Armani x ASICS Collab Matters for Sneaker Culture
Fusion of high fashion and performance running heritage
ASICS performance DNA is kept. Armani luxury materials are added.
Impact on ASICS hot tracking and future collaborations
The project raises ASICS visibility in luxury. Future ASICS collabs may follow.
How to Cop the KITH x Giorgio Armani x ASICS GEL-Mai 0.1
Step by step guide to secure a pair on launch day
Monitor ASICS and KITH announcements. Register for raffles.
Prepare payment details in advance. Check both KITH and ASICS sites at launch.
Tips to avoid scams and verify authenticity
Check ASICS serial tags. Verify Armani lining details.
Avoid third-party listings before official release.
FAQs
When is the KITH Giorgio Armani ASICS GEL Mai 0.1 releasing
ASICS has not confirmed a release date as of October 2026.
How much does the Dream of the Dune GEL Mai 0.1 cost
Price is not announced by ASICS.
Will the GEL Mai 0.1 be restocked after launch
Restock plans are not confirmed by ASICS.
Final Thoughts and What to Expect Next from ASICS Collaborations
ASICS continues to expand SportStyle collaborations. Tri-brand projects remain rare.
Further ASICS releases with KITH are expected. Giorgio Armani involvement may continue.
💡 Frequently Asked Questions (FAQ)
- Q: What is the KITH x Giorgio Armani x ASICS collaboration?
- A: It is a tri-branded ASICS GEL-Mai 0.1 named Dream of the Dune, combining KITH creative direction, Armani luxury materials and ASICS SportStyle technology.
- Q: When was the first look published?
- A: The first look was published in October 2026.
- Q: Has ASICS confirmed a retail date for Dream of the Dune?
- A: No, ASICS has not confirmed an official retail date.
- Q: Why was the ASICS GEL-Mai 0.1 chosen for this luxury collab?
- A: The low-profile running shoe offers a clean canvas with GEL cushioning and minimal branding, allowing Armani fabrics and KITH details to stand out.
Extended Reading
First look coverage: Hypebeast . Additional coverage: Stupid Dope .
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