Tory Johnson posted an exclusive 15-year anniversary Deals & Steals roundup on Good Morning America Shop on October 9, 2026, featuring Cozy Earth, Kansas City Steaks, Schmidt Brothers, VIonic and additional price drops from Amelia Rose and Laura Geller Beauty. The 15th anniversary page is live on GMA Shop. Shoppers are tracking limited-time offers across the national broadcast and local ABC Secret Savings portals.
Why Shoppers Follow GMA Deals & Steals Right Now
Core pain points: real-time access to limited-time offers, verifying legit links vs scams, knowing expiration dates, finding category-specific steals like beauty, home and kitchen
Demand is driven by time windows. Offers expire quickly. Scam links mimic official pages. Category filters help.
Viewers need verified URLs, clear end dates, and stock status. Beauty, home and kitchen are top search categories.
How GMA Deals & Steals and ABC Secret Savings work together for national and local viewers
GMA Deals & Steals is the national morning show segment. ABC Secret Savings is the local station affiliate program. Both push discounts via broadcast and online shop portals. National picks appear on Good Morning America Shop. Local picks appear on station sites.
Celebrate 15 Years of GMA Deals & Steals with Special Savings
15th anniversary milestone overview and Tory Johnson exclusive picks
The 15-year milestone was published October 9, 2026 at 8:57 AM. Tory Johnson curated the exclusive list. Savings are highlighted on the GMA Shop anniversary story page.
Featured anniversary brands and deals
| Brand | Category | Listing Date | Notes |
|---|---|---|---|
| Cozy Earth | Lifestyle / bedding | Oct 9, 2026 | Anniversary pick |
| Kansas City Steaks | Food | Oct 9, 2026 | Anniversary pick |
| Schmidt Brothers | Food / condiments | Oct 9, 2026 | Anniversary pick |
| VIonic | Wellness / air | Oct 9, 2026 | Anniversary pick |
| Amelia Rose | Beauty / accessories | Oct 9, 2026 | Price drop noted |
| Laura Geller Beauty | Beauty | Oct 9, 2026 | Price drop noted |
Cozy Earth, Kansas City Steaks, Schmidt Brothers, VIonic
These four brands headlined the anniversary video. The segment is titled Celebrating 15 years of ‘GMA’ Deals & Steals.
Amelia Rose, Laura Geller Beauty and more starting price drops
Additional savings start at low price points. GMA Shop lists the price drops under the anniversary story.
How to access the 15-year celebration savings page and set alerts
Access via Good Morning America Shop. Set alerts through the GMA Shop newsletter. The page updates with new picks.
ABC Secret Savings: Up to 70% Off Beauty and Accessories
Current beauty and accessories categories
ABC Secret Savings posted up to 70% off beauty and accessories on September 29, 2026. The offer is active on local station shop pages.
Compact and vanity mirrors, skincare essentials, hair tools
Compact and vanity mirrors are listed for touch-ups. Skincare essentials target glowing skin. Hair tools cover styling.
Nighttime routine upgrades: silk pillowcases, masks, bonnets
Silk pillowcases, masks and bonnets are featured for nighttime routine upgrades.
How ABC Secret Savings affiliate pricing works and local station coverage
Localish participates in affiliate programs. Commissions are earned on certain purchases. Coverage varies by ABC owned station.
Video Secret Savings: Home, Kitchen, Wellness and Travel Accessories
Home and kitchen top picks from the Secret Savings crew
The Secret Savings crew features home and kitchen goods. The video segment is dated October 3, 2026.
Wellness items and travel accessories featured October 3, 2026
Wellness items and travel accessories were included in the October 3, 2026 video. The segment aims to save money on everyday shopping.
How to watch the live video segment on ABC News and Good Morning America Shop
Watch via ABC News video player. The segment is also archived on Good Morning America Shop.
How to Watch and Shop GMA Deals & Steals Live
Live broadcast times, GMA Shop portal, and ABC News video streams
GMA airs weekdays mornings on ABC. Deals are posted live and archived on GMA Shop. ABC News streams the segments.
Newsletter, recall alerts and privacy notes for deal subscribers
Subscribers receive deal alerts via newsletter. Recalls and product safety alerts are posted on GMA Shop. Privacy policy applies to subscriptions.
Deal Validation Checklist for Shoppers
Verify official Good Morning America Shop URLs
Use goodmorningamerica.com/shop. Check domain spelling.
Check stock limits, shipping windows, and return policies
Stock is limited. Shipping windows vary by retailer. Return policies are set by the brand.
Spot affiliate disclosures and local station Secret Savings pages
Affiliate disclosures are shown on ABC Secret Savings pages. Local station pages carry station branding.
FAQ
Is GMA Deals & Steals free to access?
Yes. Viewing and browsing is free. Purchases are paid to retailers.
How long do anniversary deals last?
Duration varies by brand. Anniversary picks are time limited.
What’s the difference between GMA Deals & Steals and ABC Secret Savings?
GMA Deals & Steals is national. ABC Secret Savings is local station based.
Can I find past deals after they expire?
Expired deals are removed. Archives may remain but pricing changes.
Final Takeaway
Best practices to never miss GMA Deals & Steals and ABC Secret Savings drops
Monitor GMA Shop daily. Subscribe to newsletters. Check local ABC station Secret Savings pages. Verify URLs before purchase.
💡 Frequently Asked Questions (FAQ)
- Q: Where can I find the official GMA Deals and Steals 15th anniversary list?
- A: The official 15th anniversary roundup is live on Good Morning America Shop, posted October 9, 2026 at 8:57 AM by Tory Johnson with picks including Cozy Earth, Kansas City Steaks, Schmidt Brothers, Vionic, Amelia Rose and Laura Geller Beauty.
- Q: How is GMA Deals and Steals different from ABC Secret Savings?
- A: GMA Deals and Steals is the national Good Morning America morning show segment with picks on GMA Shop, while ABC Secret Savings is the local station affiliate program that delivers market-specific discounts via local ABC sites and broadcasts.
- Q: Why do GMA deals expire so fast and how can I avoid scam links?
- A: Offers are time-windowed broadcast promotions. Use only verified URLs on GMA Shop and official local ABC station pages, check published end dates and stock status, and avoid third-party sites mimicking official pages.
- Q: What categories are most in demand in GMA Deals and Steals right now?
- A: Beauty, home and kitchen are top search categories. The anniversary roundup also highlights home essentials like Cozy Earth and food brands like Kansas City Steaks alongside beauty steals.
Extended Reading
Good Morning America Shop published Celebrate 15 years of ‘GMA’ Deals & Steals with special savings on October 9, 2026, with Tory Johnson exclusive picks including Cozy Earth, Kansas City Steaks, Schmidt Brothers, VIonic, Amelia Rose and Laura Geller Beauty.
ABC7 San Francisco reported Get up to 70% off beauty and accessories with ABC Secret Savings on September 29, 2026, listing compact and vanity mirrors, skincare essentials, hair tools, silk pillowcases, masks and bonnets.
ABC News video Secret Savings: Home, Kitchen and more! was published October 3, 2026, covering home, kitchen goods, wellness items and travel accessories.