gma deals and steals today is live and the timing matters. Good Morning America is marking 15 years of Deals & Steals with a one-day push of exclusive picks curated by Tory Johnson. That anniversary layer sits on top of ABC Secret Savings, which is running up to 70% off beauty and accessories right now. Two programs, two shops, same morning TV engine.
What is GMA Deals & Steals 15 Years Celebration and Why It Matters Today
The 15 year milestone is not just a graphic on air. Tory Johnson has an exclusive set of Deals & Steals to celebrate 15 years and the selection skews toward everyday-use brands with proven repeat buyers. October 9, 2026 is the anchor date for the special savings drop. The list is updated live during the broadcast and then archived on the GMA Shop page.
Overview of the 15 year milestone and Tory Johnson exclusive picks
Deals & Steals started as a short segment and grew into a daily shopping habit for a lot of viewers. Fifteen years means a bigger brand roster and stricter curation. Tory Johnson’s exclusive picks for the anniversary include Cozy Earth, Kansas City Steaks, Schmidt Brothers, Vionic. Expect comfort, food, wellness and footwear in one sweep. You can score big savings on products from brands such as Amelia Rose, Laura Geller Beauty and more. The deals start at just a tap away during the live show.
How GMA Deals & Steals differs from ABC Secret Savings
GMA Deals & Steals is national, show-driven, and tied to the Good Morning America broadcast and GMA Shop. ABC Secret Savings is local affiliate-driven, with the same ABC News commercial backing but different inventory per market. Secret Savings pushes up to 70% off beauty and accessories with ABC Secret Savings and often features home, kitchen, wellness and travel accessories in video drops. One is the flagship morning pick. The other is the affiliate savings layer.
Today’s Live GMA Deals & Steals Picks
Live segments rotate fast. The current anniversary slate is heavy on comfort and beauty.
| Brand | Category | Why It’s Featured | Typical Savings Note |
|---|---|---|---|
| Cozy Earth | Bedding / loungewear | Soft, temperature-regulating fabrics | Anniversary bundle pricing |
| Kansas City Steaks | Gourmet food | Premium cuts for home entertaining | Multi-pack deals |
| Schmidt Brothers | Wellness / supplements | Daily essentials | Subscription discounts |
| Vionic | Footwear | Supportive comfort sandals | Season closeout |
| Amelia Rose | Beauty | Clean formulas | Starter set pricing |
| Laura Geller Beauty | Makeup | Iconic baked products | Value sets |
Cozy Earth, Kansas City Steaks, Schmidt Brothers, Vionic featured savings
These four anchor the 15 year celebration. Cozy Earth brings the sleep story. Kansas City Steaks brings the food story. Schmidt Brothers and Vionic cover wellness and comfort. All four are repeat GMA performers for a reason: low return rates and high perceived value.
Beauty and lifestyle brands: Amelia Rose, Laura Geller Beauty and more
Beauty is the volume driver. Amelia Rose and Laura Geller Beauty are in the current exclusive set. Expect sets, not single units. That’s how GMA moves inventory on a morning slot.
ABC Secret Savings 70% Off Beauty and Accessories Guide
ABC Secret Savings is running a dedicated beauty and accessories push. The headline is up to 70% off. The real value is in accessories you use daily.
| Item Type | Function | Use Case | Savings Tip |
|---|---|---|---|
| Compact / vanity mirrors | Touch-ups on the go | Travel, desk, car | Look for LED lighting bundles |
| Skincare essentials | Glowing skin routine | Morning / night | Starter kits discount deeper |
| Hair tools | Style on point | Flat irons, dryers | Check wattage vs price |
| Silk pillowcases | Nighttime routine upgrade | Sleep friction reduction | Multi-pack is the sweet spot |
Top beauty accessories: compact and vanity mirrors for touch-ups
Level up your beauty routine with these top accessories. You’ll find compact and vanity mirrors for easy touch-ups. Small, but they sell out.
Skincare essentials and hair tools for style on point
Skincare essentials for glowing skin and hair tools to keep your style on point are core to the Secret Savings edit. The affiliate program rotates SKUs quickly.
Nighttime routine upgrades: silk pillowcases and more
You can also upgrade your nighttime routine with silk pillowcases. The 70% off tier usually hits on last season colors first.
Secret Savings Home, Kitchen and More Video Roundup
The Secret Savings crew is back with more top-notch deals to save you money when shopping for home, kitchen goods, wellness items and travel accessories. October 3, 2026 video drop set the template and inventory is still moving.
Home goods and kitchen essentials from the latest video drop
Think storage, cookware sets, and small appliances. Video drops favor visual products. If it looks good on camera, it sells.
Wellness items and travel accessories you can save on now
Wellness items and travel accessories are the quiet winners. They have high repeat purchase intent and lower price sensitivity.
How to Shop GMA Deals & Steals and ABC Secret Savings Today
Where to find the official GMA Shop page and live segments
Go to the GMA Shop story page for Celebrate 15 years of ‘GMA’ Deals & Steals with special savings. Live segments air during Good Morning America. Deals are posted in real time and expire fast.
How to access ABC Secret Savings local affiliate deals
ABC Secret Savings is market specific. Start at your local ABC affiliate shop page. As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below.
Tips to Maximize Limited Time Savings
Check times, set alerts, and act fast on 70% off drops
Check times. Set alerts. Act fast. 70% off drops do not last. The anniversary window is one day heavy, then trickles.
Verify affiliate disclosures and shipping details
Verify affiliate disclosures and shipping details before checkout. Some GMA picks ship direct from brand, some from third party. Delivery windows vary.
Final Checklist: Beauty, Accessories, Home and Kitchen Deals You Should Grab Today
Grab the anniversary staples first: Cozy Earth, Kansas City Steaks, Schmidt Brothers, Vionic. Then hit ABC Secret Savings for beauty accessories. Mirrors, skincare kits, hair tools, silk pillowcases. Home and kitchen from the latest video roundup. That’s the full gma deals and steals today play.
💡 Frequently Asked Questions (FAQ)
- Q: What is the GMA Deals & Steals 15 year celebration today?
- A: It is a one-day anniversary push on Oct 9, 2026 with exclusive Tory Johnson curated picks celebrating 15 years of the segment, updated live during Good Morning America and archived on GMA Shop.
- Q: How is GMA Deals & Steals different from ABC Secret Savings?
- A: GMA Deals & Steals is national, show-driven and tied to the Good Morning America broadcast with anniversary exclusives, while ABC Secret Savings is a separate shop running up to 70% off beauty and accessories.
- Q: Which brands are featured in today’s 15 year picks?
- A: Anniversary exclusives include Cozy Earth, Kansas City Steaks, Schmidt Brothers, Vionic, plus savings on Amelia Rose and Laura Geller Beauty and other everyday-use brands.
- Q: Where can I see the full list and prices?
- A: The list is updated live during the broadcast and then archived on the official GMA Shop page for Deals & Steals and ABC Secret Savings.
Extended Reading
Celebrate 15 years of ‘GMA’ Deals & Steals with special savings. Tory Johnson exclusive picks for October 9, 2026. Good Morning America Shop
Get up to 70% off beauty and accessories with ABC Secret Savings. ABC7 San Francisco
Video Secret Savings: Home, Kitchen and more! ABC News Video