Liverpool Football Club announced on 8 September 2026 a five-year front-of-shirt sponsorship with Turkish Airlines worth about £300m, starting with the 2027-28 season. Standard Chartered exits after 17 seasons.
💡 Frequently Asked Questions (FAQ)
- Q: How much is Turkish Airlines paying Liverpool for the sponsorship?
- A: The five-year front-of-shirt sponsorship is worth about £300m, starting with the 2027-28 season.
- Q: When does the Turkish Airlines deal with Liverpool start?
- A: The deal begins with the 2027-28 season, as announced on 8 September 2026.
- Q: Which sponsor is leaving Liverpool after this announcement?
- A: Standard Chartered exits after 17 seasons as Liverpool’s shirt sponsor.
- Q: Why is the Turkish Airlines sponsorship considered a major deal?
- A: At around £300m over five years, it is one of the largest shirt sponsorships in football history.